additional offer at a higher price, included in documentation for the product you’ve just sold (or are about to sell.)
As an online marketer, you can “catch” your customer at the point of
checkout and offer a relevant upsell, too.
places to introduce an upsell:
· On your download page
· In your “Thank you” page
· In selected emails
· In your membership sites (you can offer “lifetime” memberships, or
“Gold” and “Platinum” upgrades, with more privileges and/or
resources)
Upsells should be built into every part of your sales funnel. You should be
thinking “upsell” even as you’re planning a campaign, or writing a report.
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