that promises to give them vital information they desperately need, on
a subject they’re passionate about (and that had better be your exact
niche subject!)
There are a few tried-and-true “rules” about Freebies. Observe them, and
you’ve won most of the battle!
1. Give them one or more of your most valuable pieces of information
2. Try to fill the “gap” no one has filled, or solve the problem that
everyone’s talking about, but no one is bothering to solve
3. Let them know you have even more detailed information or
instructions
4. Keep your freebie short but value-packed
popular freebies you might wish to offer include:
· 5-7 day email course
· 5-7 day audio course
· Free video
· Newsletter packed with relevant tips
· Teleseminar or webinar
But whatever you choose to offer, remember these two “golden rules”:
1. Make sure your freebie is a logical first step of your overall
package of offerings, from low end to high end – in other words,
make it parallel your marketing plan
2. Your freebie’s whole purpose is to get your ideal customer – no
one else – to sign up to your list
No comments:
Post a Comment